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Education Full Text (H.W. Wilson)

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Using Classroom-Run Virtual Startup Incubator to Facilitate Experiential Learning Experiences and Global Marketing Alliances

• Authors : Oyedele, Adesegun (ORCID 0000-0003-0162-7561); Goenner, Emily; Alba Aguilar, Maria Guadalupe

Subjects: Experiential Learning; Marketing; Teaching MethodsMexico; United States

• Source: Journal of Marketing Education. 2023 45(3):247-267.21

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Reimagining an Experiential Learning Exercise in Times of Crisis: Lessons Learned and a Proposed Framework

• Authors : Satyam (ORCID 0000-0003-2069-3919); Aithal, Rajesh K. (ORCID 0000-0002-7387-5567)

Subjects: Experiential Learning; Educational Change; COVID-19India

• Source: Journal of Marketing Education. Aug 2022 44(2):191-202.12

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Education Full Text (H.W. Wilson)

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Simulations or Client Projects? Aligning Social Media Skills Development to Industry Expectations

• Authors : Nicole Beachum (ORCID 0000-0001-5258-0607); Alexandra Krallman

Subjects: Business Administration Education; Social Media; Skill Development

• Source: Journal of Marketing Education. 2024 46(1):57-71.15

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Education Full Text (H.W. Wilson)

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The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

• Authors : Kemp, April; Randon McDougal, Elizabeth; Syrdal, Holly

Subjects: Marketing; Teaching Methods; Advertising

• Source: Journal of Marketing Education. Aug 2019 41(2):141-153.13

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Leveraging Experiential Learning to Encourage Role Transition from 'Student' to 'Professional': Insights from Identity Theory

• Authors : Ewing, Douglas R.; Ewing, Randall L.

Subjects: Marketing; Self Concept; Experiential Learning

• Source: Journal of Marketing Education. Dec 2017 39(3):132-144.13

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Retail Consulting Class: Experiential Learning Platform to Develop Future Retail Talents

• Authors : Oh, Hyunjoo; Polidan, Mary

Subjects: Retailing; Experiential Learning; Outcomes of EducationFlorida

• Source: Journal of Marketing Education. Apr 2018 40(1):31-46.16

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Retailing Laboratory: Delivering Skills through Experiential Learning

• Authors : Franco Valdez, Ana Dolores; Valdez Cervantes, Alfonso

Subjects: Retailing; Marketing; Critical Thinking

• Source: Journal of Marketing Education. Apr 2018 40(1):17-30.14

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