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Secret of Tesco's success is reinventing the flywheel.

• Authors : Mitchell, Alan

Subjects: *BUSINESS success; *HYPERMARKETS; *SUPPLY chainsUNITED KingdomTESCO PLC

• Source: Marketing Week. 4/29/2004, Vol. 27 Issue 18, p28-29. 2p.

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Consumer power is on the cards in Texco plan.

• Authors : Mitchell, Alan

Subjects: *ADVERTISING cards; *CONSUMER behaviorUNITED KingdomTESCO PLC

• Source: Marketing Week. 5/2/2002, Vol. 25 Issue 18, p30. 2p. 2 Color Photographs.

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An own brand by any other name?

• Authors : Wilkinson, Amanda

Subjects: *DEALSUNITED KingdomTESCO PLC ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Marketing Week. 1/31/2002, Vol. 25 Issue 5, p21. 2p. 2 Color Photographs.

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TV campaigns are icing on the marketing mix.

• Authors : Cuddeford-Jones, Morag

Subjects: *TELEVISION advertising; *PRINT advertising; *DIRECT marketingUNITED KingdomTESCO PLC

• Source: Marketing Week. 7/21/2011, Vol. 34 Issue 29, p20-22. 3p.

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Every little cut helps.

• Authors : Singh, Sonoo

Subjects: *INTERNET marketing; *ELECTRONIC commerce; *MARKETING strategyUNITED KingdomTESCO PLC

• Source: Marketing Week. 5/8/2008, Vol. 31 Issue 19, p18-19. 2p.

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Triumph of the C-list.

• Authors : Benady, David

Subjects: *ADVERTISING media planning; *ADVERTISING campaigns; *MARKETING managementUNITED KingdomWM Morrison Supermarkets PLC ; TESCO PLC

• Source: Marketing Week. 3/20/2008, Vol. 31 Issue 12, p18-19. 2p.

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The case for the defence.

• Authors : Benady, David

Subjects: *BUSINESS enterprises; *PUBLIC relationsUNITED KingdomMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; TESCO PLC

• Source: Marketing Week. 6/1/2006, Vol. 29 Issue 22, p24-25. 2p.

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IN BRIEF.

Subjects: *MARKETING; *CELL phones; *MARKETING strategyUNITED KingdomTESCO PLC ; DAIMLERCHRYSLER AG 001344928 DAIMLERCHRYSLER AG DAIMLERCHRYSLER AG 001344928 001344928 DAIMLERCHRYSLER AG 001344928 DCX

• Source: Marketing Week. 3/30/2006, Vol. 29 Issue 13, p7-8. 2p.

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TESCO'S FOCUS ON ITS UNIQUENESS PULLS IT OUT OF CRISIS.

• Authors : Vizard, Sarah

Subjects: *CORPORATE turnarounds; *SUPERMARKETS; *RETAIL store closuresUNITED KingdomTESCO PLC...

• Source: Marketing Week. 4/21/2016, p8-9. 2p.

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A PERFECT FIT?

• Authors : Hedberg, Ase

Subjects: *CLOTHING industry; *SUPERMARKETS; *CHIEF executive officersUNITED KingdomTESCO PLC...

• Source: Marketing Week. 7/12/2001, Vol. 24 Issue 22, p25. 3p. 6 Color Photographs.

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