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Tesco playing its trump card.

• Authors : Benady, David

Subjects: *CUSTOMER loyalty programs; *SUPERMARKETS; *RELATIONSHIP marketingUNITED KingdomTESCO PLC

• Source: Precision Marketing. 4/28/2006, Vol. 18 Issue 26, p19-21. 3p.

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MPs blast Tesco Clubcard scheme.

Subjects: *CUSTOMER loyalty programs; *GOVERNMENTAL investigations; *ALCOHOL industryUNITED KingdomTESCO PLC ; GREAT Britain. Parliament. House of Commons...

• Source: Precision Marketing. 6/15/2007, Vol. 19 Issue 15, p5-5. 1/9p.

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In Brief.

Subjects: *MARKETING; *BRAND name productsUNITED KingdomTESCO PLC ; FRANCE Telecom SA FRANCE Telecom SA FRANCE Telecom SA 021555979 ; EURO RSCG KLP Ltd.

• Source: Precision Marketing. 7/28/2006, Vol. 18 Issue 37, p5-5. 1/2p.

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Red Brick Road boss in hunt for direct partners.

Subjects: *STRATEGIC alliances (Business); *ADVERTISING agencies; *MARKETINGUNITED KingdomRED Brick Road (Company) ; TESCO PLC

• Source: Precision Marketing. 2/3/2006, Vol. 18 Issue 14, p3-3. 1/6p. 1 Color Photograph.

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Tesco holds on to top spot in PM client study.

• Authors : Cubitt, Emily

Subjects: *MARKETING; *DIRECT marketingUNITED KingdomTESCO PLC ; FIRST Direct (Company) ; SKODA Auto AS

• Source: Precision Marketing. 6/17/2005, Vol. 17 Issue 33, p1-1. 1/5p. 1 Color Photograph.

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How Tesco still rules the roost.

• Authors : McKelvey, Charlie

Subjects: *DIRECT marketingUNITED KingdomTESCO PLC

• Source: Precision Marketing. 6/20/2003, Vol. 15 Issue 36, p15. 2/5p. 1 Color Photograph.

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Tesco secures top spot in PM client survey.

Subjects: *DIRECT marketingUNITED KingdomTESCO PLC

• Source: Precision Marketing. 6/20/2003, Vol. 15 Issue 36, p1. 1/8p. 1 Color Photograph.

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Tesco tracks power of iTV ads over Clubcard holders.

• Authors : Balmond, Sarah

Subjects: *TELEVISION advertising; *INTERACTIVE televisionUNITED KingdomTESCO PLC

• Source: Precision Marketing. 5/16/2003, Vol. 15 Issue 31, p3. 1/3p.

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Tesco hunts partners in Clubcard offensive.

• Authors : Frankel, Hannah

Subjects: *CUSTOMER loyaltyUNITED KingdomTESCO PLC

• Source: Precision Marketing. 12/13/2002, Vol. 15 Issue 12, p1. 1/4p.

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Lardy and unskilled.

Subjects: *DIRECT marketingUNITED KingdomTESCO PLC ; RM (International) Ltd.

• Source: Precision Marketing. 11/1/2002, Vol. 15 Issue 6, p44. 1/3p.

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