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The art of marketing marijuana: how to make pot seem as all-American as an ice-cold beer

• Authors : Vara, Vauhini

• Source: The Atlantic. April, 2016, Vol. 317 Issue 3, p26, 3 p.

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Turning customers into cultists: why many companies now take their cues from cults

• Authors : Thompson, Derek

• Source: The Atlantic. Dec, 2014, Vol. 314 Issue 5, p26, 3 p.

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The drug pushers: as America turns its health-care system over to the market, pharmaceutical reps are wielding more and more influence--and the line between them and doctors is beginning to blur

• Authors : Elliott, Carl

• Source: The Atlantic. April, 2006, Vol. 297 Issue 3, p82, 10 p.

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The best class money can buy: the rise of the 'enrollment manager' and the cutthroat quest for competitive advantage. The secret weapon: financial-aid leveraging

• Authors : Quirk, Matthew

• Source: The Atlantic. Nov, 2005, Vol. 296 Issue 4, p128, 6 p.

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Big organic, small organic: organic food may be coming from bigger and bigger producers, but the best flavor is still coming from organic farms, as a case study of good and great yogurt makes plain

• Authors : Kummer, Corby

• Source: The Atlantic. Oct, 2003, Vol. 292 Issue 3, p143, 4 p.

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A boat of biblical proportions: for a new theme park, creationists (with a little help from a geneticist, some Amish men, and generous tax breaks) are building a replica of Noah's Ark--exactly as god instructed

• Authors : Petrusich, Amanda

• Source: The Atlantic. Dec, 2012, Vol. 310 Issue 5, p21, 3 p.

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The truth about beauty

• Authors : Postrel, Virginia

• Source: The Atlantic. March, 2007, Vol. 299 Issue 2, p125, 3 p.

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Risk Reduction and Branding Are Really About One Thing: Doing the Right Thing

• Authors : Blumenthal, Dannielle

Subjects: Brand image; Company marketing practices; General interest

• Source: Govexec.com. Oct 27, 2016

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Branding is for Bubble Brains

• Authors : Blumenthal, Dannielle

Subjects: Brand image; Company marketing practices; General interest

• Source: Govexec.com. April 1, 2016

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The Need for Speed

• Authors : Wallace, Lane

• Source: The Atlantic. Jan, 2012

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