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Conference

THE 2016 OLYMPICS & MARKETING STRATEGIES: WHAT HAS BEEN THE EFFECT ON BRAZIL?

Subjects: OLYMPIC Games (31st : 2016 : Rio de Janeiro, Brazil); MARKETING strategy; SPORTS advertisingCOCA-Cola Co.

  • Source: Allied Academies International Conference: Proceedings of the Academy of Marketing Studies (AMS); Spring2017, Vol. 22 Issue 1, p16-20, 5p

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