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Academic Journal

A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed.

Subjects: SHARING economy; WORD-of-mouth communication; CONSUMER behavior

  • Source: Journal of Consumer Research; Aug2023, Vol. 50 Issue 2, p382-404, 23p, 1 Color Photograph, 2 Diagrams, 1 Chart, 6 Graphs

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Academic Journal

The combinatory role of online ratings and reviews in mobile app downloads: an empirical investigation of gaming and productivity apps from their initial app store launch.

Subjects: MOBILE apps; CONSUMERS' reviews; HEDONISTIC consumption

  • Source: Journal of Marketing Analytics. Sep2023, Vol. 11 Issue 3, p426-442. 17p.

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Academic Journal

Erroneous consumer evaluations in the marketplace: How consumer evaluations are biased by raw performance scores.

Subjects: CONSUMERS' reviews; CONSUMER behavior; CONSUMER attitudes

  • Source: Psychology & Marketing; Mar2024, Vol. 41 Issue 3, p665-676, 12p

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Academic Journal

Intrinsic Incentives for Online Business Reviews: Driving Knowledge Transfer Across Businesses.

Subjects: KNOWLEDGE transfer; CONSUMERS' reviews; CONSUMER behavior

  • Source: Management Dynamics in the Knowledge Economy; 2023, Vol. 11 Issue 2, p138-151, 14p

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Conference

Why Not Let Users Speak with Photos? An Experiment Investigating the Mechanism of Multimodal Reviews (Text & Image) on Purchase Intention.

Subjects: ELECTRONIC commerce; CONSUMER behavior; EDUCATION research

  • Source: Proceedings of the Americas Conference on Information Systems (AMCIS); 2022, p1-5, 5p

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Academic Journal

Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception.

Subjects: PRODUCT reviews; CONSUMERS' reviews; ONLINE comments

  • Source: Journal of Marketing Research (JMR); Jun2014, Vol. 51 Issue 3, p249-269, 21p, 11 Charts, 3 Graphs

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Conference

Q&As and Reviews: Substitutes or Complements?

Subjects: INFORMATION theory; KNOWLEDGE gap theory; CONSUMER behavior

  • Source: Proceedings of the Americas Conference on Information Systems (AMCIS); 2018, p1-10, 10p

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Academic Journal

Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales.

Subjects: CONSUMERS' reviews; TREND setters; WORD of mouth advertising

  • Source: Marketing Science; Sep/Oct2018, Vol. 37 Issue 5, p838-851, 14p, 8 Charts

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Academic Journal

'Word of Mouth' : A Review of the Role of Spoken Communication in Influencing Consumer Behaviour.

Subjects: CONSUMER behavior; WORD-of-mouth communication; INFORMATION retrieval

  • Source: ASBM Journal of Management; Jul-Dec2018, Vol. 11 Issue 2, p78-94, 17p

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News

'If Then' Review: Big Data's Baby Steps.

Subjects: *CONSUMER behavior; *BIG data; *GOVERNMENT policy

  • Source: Wall Street Journal - Online Edition. 9/19/2020, pN.PAG-N.PAG. 1p.

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  • 1-10 of  48 results for ""CONSUMER behavior""