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Academic Journal

The Return of the King: The Importance of Killer Content in a Competitive OTT Market.

Subjects: WILLINGNESS to pay; CUSTOMER services; CONSUMERS

  • Source: Journal of Theoretical & Applied Electronic Commerce Research; Jun2023, Vol. 18 Issue 2, p976-994, 19p

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Academic Journal

Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment in Subscription Service Retailing.

Subjects: *CUSTOMER relations; *CUSTOMER retention; *CONSUMER behavior

  • Source: M&SOM: Manufacturing & Service Operations Management. Sep/Oct2022, Vol. 24 Issue 5, p2703-2721. 19p.

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Periodical

Feedback.

Subjects: CUSTOMER services; SUBSCRIPTION services; ROLE models

  • Source: InStyle; Mar2022, Vol. 29 Issue 3, p42-42, 1p, 11 Color Photographs

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Academic Journal

Shopping motivations of fashion subscription service consumers.

Subjects: CUSTOMER services; SUBSCRIPTION services; SHOPPING

  • Source: International Review of Retail, Distribution & Consumer Research; Dec2021, Vol. 31 Issue 5, p549-565, 17p

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Periodical

When a Plan Comes Together.

Subjects: SUBSCRIPTION services; CUSTOMER services; BAITFISH

  • Source: Salt Water Sportsman; Oct2021, Vol. 82 Issue 7, p22-22, 1/3p, 1 Color Photograph

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Periodical

Feedback.

Subjects: CUSTOMER services; SUBSCRIPTION services

  • Source: InStyle; Apr2021, Vol. 28 Issue 4, p14-14, 1p, 13 Color Photographs

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