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Academic Journal

Who is CSR for in employer branding? Insights on employer branding strategies across industries, educational backgrounds and career styles.

Subjects: Employer branding (Marketing); Educational background; Branding (Marketing)

  • Source: Corporate Social Responsibility & Environmental Management. Mar2024, Vol. 31 Issue 2, p1123-1141. 19p.

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Academic Journal

The role of CSR in sustaining corporate brands in the global market: The perspective of telecommunication companies in Ghana.

Subjects: House brands; Brand name products; Social responsibility of businessGhana

  • Source: Corporate Social Responsibility & Environmental Management. Jan2024, Vol. 31 Issue 1, p433-447. 15p.

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Academic Journal

Connecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand Heritage.

Subjects: Consumer psychology; Mental representation; Branding (Marketing)

  • Source: Journal of the Association for Consumer Research. Jan2024, Vol. 9 Issue 1, p71-82. 12p.

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Academic Journal

(Un)Bothered by the Story's Ambiguity: How Individual Differences in Consumers' Need for Closure Affect Transportation and Brand Attitude in Narrative Ads.

Subjects: Consumer attitudes; Branding (Marketing); Individual differences

  • Source: Journal of the Association for Consumer Research. Jan2024, Vol. 9 Issue 1, p46-57. 12p.

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Academic Journal

When Brand Narratives Are Written in Metaphoric Terms, Can They Weaken Self-Brand Connections?

Subjects: Branding (Marketing); Narration; Language abilityAmazon.com Inc.

  • Source: Journal of the Association for Consumer Research. Jan2024, Vol. 9 Issue 1, p21-31. 11p.

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Periodical

Setting a NEW STANDARD: Global packaging producer Huhtamaki calls its latest mono-material solution "groundbreaking" for brand owners, consumers and recyclers.

Subjects: *Sustainability; *Food packaging; Consumers

  • Source: Recycling Today. Jun2023, Vol. 61 Issue 6, p56-60. 4p.

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Academic Journal

Exposure and health risk assessment of transition metals in rice found on the Ghanaian market.

Subjects: *Health risk assessment; *Transition metals; *CopperGhanaWorld Health Organization

  • Source: Environmental Monitoring & Assessment. May2023, Vol. 195 Issue 5, p1-17. 17p.

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Academic Journal

Green human resource management, a gateway to employer branding: Mediating role of corporate environmental sustainability and corporate social sustainability.

Subjects: *Sustainability; *Corporate sustainability; *Social sustainability

  • Source: Corporate Social Responsibility & Environmental Management. Jan2023, Vol. 30 Issue 1, p369-383. 15p. 3 Diagrams, 10 Charts.

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Academic Journal

Examining the impact of environmentally sustainable practices on hotel brand equity: a case of Bangalore hotels.

Subjects: *Environmental protection; *Eco-labeling; Brand equityBengaluru (India); India

  • Source: Environment, Development & Sustainability. Apr2022, Vol. 24 Issue 4, p5764-5782. 19p.

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Academic Journal

Rejections Make the Heart Grow Fonder: The Benefits of Articulating Risks When Declining Social Invitations.

Subjects: Risk communication; Externalities; Branding (Marketing)

  • Source: Journal of the Association for Consumer Research. Jan2022, Vol. 7 Issue 1, p124-132. 9p.

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  • 1-10 of  981 results for ""Branding (Marketing)""