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Academic Journal

Rejections Make the Heart Grow Fonder: The Benefits of Articulating Risks When Declining Social Invitations.

Subjects: Risk communication; Externalities; Branding (Marketing)

  • Source: Journal of the Association for Consumer Research. Jan2022, Vol. 7 Issue 1, p124-132. 9p.

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Academic Journal

Overcoming Resource Scarcity: Consumers' Response to Gifts Intending to Save Time and Money.

Subjects: Scarcity; Gifts; Money

  • Source: Journal of the Association for Consumer Research. Oct2020, Vol. 5 Issue 4, p391-403. 13p.

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  • 1-2 of  2 results for ""Whillans, Ashley""