Descriptori ai profilului consumatorului. (Romanian)

Descriptors of the Consumer Profile. (Spanish)

The purpose of this paper is to investigate the factors that are important in the individual's tendency to build a positive self-image. Knowing others and self-knowledge is a goal of each of us, but by mirroring ourselves in others we discover aspects of ourselves. Thus, selfformation is initiated by knowing others and ends by knowing our own person. Social perception with the aim of getting to know other individuals represents a cognitive segment, with the help of which the person can outline an image of himself and at the same time build his opinion about others. The manifested phenomenon has a perspective of the individual who makes an approach starting from himself and puts his own person in dialectical opposition with the other characters found in the context. So, the self-image does not denote the result of a usual introspection, but "a double knowledge" of the personality, according to the French psychologist Paul Fraisse. [ABSTRACT FROM AUTHOR]

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