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Developing and Marketing Products and Services Tailored to Latinos.
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- Source:
Forbes; Aug/Sep2023, Vol. 206 Issue 4, p(Sp)8-(Sp)9, 2p, 3 Color Photographs
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
The article shows the strategies financial services company Wells Fargo & Co. in developing and marketing products and services tailored to Latinos. It highlights the holistic approach of Wells Fargo to servicing Latino customers, its marketing and advertising approach to servicing Latino account holders , and the programs offered aimed at advancing racial equity through Latino home ownership.
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