Conversation makes ads shine (like my bathroom!).

RADIO advertising; CLEANING compound advertising; ORAL communication; CONVERSATION; INTERPERSONAL communication

In this article the author discusses the power of conversation in radio advertising. There are five major elements to create a good radio commercial that the author believes make for a successful advertisement for almost any product. He recounts his experience and total joy of using a Mr. Clean Eraser to clean his bathroom and says it is this kind of genuine pleasure with a product that makes a commercial a winner.