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    • Abstract:
      The article presents information on various advertising campaigns from Great Britain. One of the campaigns is the European Commission/Uefa "Get active" campaign. The creative agency is the Abbott Mead Vickers BBDO. The campaign aims to encourage physical activity and tackle obesity. Former tennis players John McEnroe and Bjorn Borg square up against each other in The Red Brick Road's new 50-second television spot for Tesco PLC.