Investigating consumers' experiences with community supported agriculture: Convergent parallel design methods.

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  • Author(s): Huang Y;Huang Y; Wang Y; Wang Y; Pan Y; Pan Y
  • Source:
    PloS one [PLoS One] 2024 May 13; Vol. 19 (5), pp. e0303184. Date of Electronic Publication: 2024 May 13 (Print Publication: 2024).
  • Publication Type:
    Journal Article; Research Support, Non-U.S. Gov't
  • Language:
    English
  • Additional Information
    • Source:
      Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet ISSN: 1932-6203 (Electronic) Linking ISSN: 19326203 NLM ISO Abbreviation: PLoS One Subsets: MEDLINE
    • Publication Information:
      Original Publication: San Francisco, CA : Public Library of Science
    • Subject Terms:
      Agriculture*; Humans ; Consumer Behavior ; Community Participation ; Female ; Male ; Farms ; China
    • Abstract:
      Community-supported agriculture (CSA) represents a collaborative model where local farms and community members form partnerships to facilitate the direct delivery of fresh produce from farms to consumers. This study primarily investigates the experiences of current CSA members, focusing on the key factors influencing their retention intentions. Employing a convergent parallel mixed methods approach, this study gathers and analyzes both quantitative data (such as factors affecting members' retention intentions) and qualitative data (derived from interviews reflecting members' perceptions of their CSA experiences). The integration of these datasets provides a comprehensive understanding of the factors that shape CSA membership dynamics. The research findings underscore that Convenience, Product Quality, and Positive Interactions are pivotal factors that contribute to members' Intentions to continue their CSA memberships. These insights are crucial for enhancing the services provided to CSA members and hold significant implications for the broader scope of CSA membership research. This study not only fills a critical gap in understanding the Chinese CSA context but also contributes to the global discourse on sustainable agriculture practices and community engagement.
      Competing Interests: The authors have declared that no competing interests exist.
      (Copyright: © 2024 Huang et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.)
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    • Publication Date:
      Date Created: 20240513 Date Completed: 20240513 Latest Revision: 20240515
    • Publication Date:
      20240515
    • Accession Number:
      PMC11090362
    • Accession Number:
      10.1371/journal.pone.0303184
    • Accession Number:
      38739608