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West Ashley Library

9 a.m. - 5 p.m.

Phone: (843) 766-6635

Wando Mount Pleasant Library

9 a.m. - 5 p.m.

Phone: (843) 805-6888

Village Library

9 a.m. - 1 p.m.

Phone: (843) 884-9741

St. Paul's/Hollywood Library

9 a.m. - 5 p.m.

Phone: (843) 889-3300

Otranto Road Library

9 a.m. - 5 p.m.

Phone: (843) 572-4094

Mt. Pleasant Library

9 a.m. – 5 p.m.

Phone: (843) 849-6161

McClellanville Library

9 a.m. – 1 p.m.

Phone: (843) 887-3699

John's Island Library

9 a.m. - 5 p.m.

Phone: (843) 559-1945

Hurd/St. Andrews Library

9 a.m. - 5 p.m.

Phone: (843) 766-2546

Folly Beach Library

9 a.m. - 2 p.m.
*open the 2nd and 4th Saturday

Phone: (843) 588-2001

Miss Jane's Building (Edisto Library Temporary Location)

9 a.m. – 1 p.m.

Phone: (843) 869-2355

Edgar Allan Poe/Sullivan's Island Library

Closed for renovations

Phone: (843) 883-3914

Dorchester Road Library

9 a.m. - 5 p.m.

Phone: (843) 552-6466

John L. Dart Library

9 a.m. - 5 p.m.

Phone: (843) 722-7550

Baxter-Patrick James Island

9 a.m. - 5 p.m.

Phone: (843) 795-6679

Main Library

9 a.m. - 5 p.m.

Phone: (843) 805-6930

Bees Ferry West Ashley Library

9 a.m. - 5 p.m.

Phone: (843) 805-6892

Keith Summey North Charleston Library

9 a.m. - 5 p.m.

Phone: (843) 744-2489

Mobile Library

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Phone: (843) 805-6909

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Academic Journal

CRITIQUE.

Authors : Unwin, Stephen J.F.¹

Subjects: *INTERNATIONAL advertising; *PROFESSIONAL standards; *BEHAVIORAL research

Source: Journal of Advertising. 1975, Vol. 4 Issue 3, p29-30. 2p.

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Academic Journal

TRANSACTIONAL ANALYSIS AS A CONGRUITY PARADIGM FOR ADVERTISING RECALL.

Authors : Lambert, David R.¹

Subjects: *ADVERTISING & psychology; *ADVERTISING; *CONSUMER research

Source: Journal of Advertising. Spring80, Vol. 9 Issue 2, p37-45. 7p.

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Academic Journal

The Interaction of Advertising and Evidence.

Authors : Deighton, John¹

Subjects: *ADVERTISING; *DECISION theory; *MANAGEMENT science

Source: Journal of Consumer Research. Dec84, Vol. 11 Issue 3, p763-770. 8p. 1 Diagram, 2 Charts.

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Academic Journal

What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation.

Authors : Cox, Dena S.¹; Cox, Anthony D.¹

Subjects: *ADVERTISING; *CONSUMER attitudes; *MARKETING

Source: Journal of Consumer Research. Jun88, Vol. 15 Issue 1, p111-116. 6p. 1 Graph.

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Academic Journal

Manipulating Message Involvement in Advertising Research.

Authors : Laczniak, Russell N.¹; Muehling, Darrel D.²; Grossbart, Sanford³

Subjects: *ADVERTISING & psychology; *COMMUNICATION in marketing; *MARKETING

Source: Journal of Advertising. 1989, Vol. 18 Issue 2, p28-38. 11p.

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Academic Journal

Textual Analysis in Advertising Research: Construction and Deconstruction of Meanings.

Authors : Stern, Barbara B.¹

Subjects: *ADVERTISING copy; *ADVERTISING; *CULTURE

Source: Journal of Advertising. Fall96, Vol. 25 Issue 3, p61-73. 13p. 1 Diagram, 2 Charts, 1 Graph.

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Conference

"Personality Typology and Thinking Styles: Their Role in Framing and Prospect Theory".

Authors : Mcintosh, Megan J.¹

Subjects: *DECISION making; *BEHAVIORAL research; *CONSUMER research

Source: Advances in Consumer Research. 2005, Vol. 32 Issue 1, p253-255. 3p.

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Academic Journal

What can advertisers learn from neuroscience?

Authors : Plassmann, Hilke¹ (AUTHOR) ; Ambler, Tim² (AUTHOR); Braeutigam, Sven³ (AUTHOR)

Subjects: *ADVERTISING; *BEHAVIORAL research; *ADVERTISERS

Source: International Journal of Advertising. 2007, Vol. 26 Issue 2, p151-175. 25p. 1 Diagram, 1 Chart.

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Periodical

READERS RESPOND.

Authors : Beavis, Ian¹; Inqwer, Mark²

Subjects: *BEHAVIORAL research; *ADVERTISING; *EMPLOYEESKIA Motors Corp.MOSES, Jarrod

Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p14-14. 1/3p.

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Academic Journal

What advertisers can do and cannot do with neuroscience.

Authors : Kenning, Peter H.¹

Subjects: *ADVERTISING; *NEUROMARKETING; *BEHAVIORAL research

Source: International Journal of Advertising. 2008, Vol. 27 Issue 3, p472-473. 2p.

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