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Closed for renovations

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Periodical

Ads that irritate may erode trust in advertised brands.

Authors : Bartos, Rena¹

Subjects: *ADVERTISING & psychology; *CONSUMER research; *BRAND imageUNITED States

Source: Harvard Business Review. Jul/Aug1981, Vol. 59 Issue 4, p138-140. 3p.

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Conference

Ordering, Layering, and Mixing Emotions: The Impact on Advertising Response.

Authors : Grasshoff, Kirsten¹; Williams, Patti¹

Subjects: *CONFERENCES & conventions; *ADVERTISING & psychology; *ADVERTISINGKRAMER, Thomas, 1957-; LABROO, Aparna A.

Source: Advances in Consumer Research. 2005, Vol. 32 Issue 1, p76-78. 3p.

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Conference

Gender Differences In Responses to Emotional Advertising: The Effect of the Presence of Others.

Authors : Fisher, Robert J.¹; Dube, Laurette²

Subjects: *ADVERTISING & psychology; *CONSUMER behavior; *ADVERTISING

Source: Advances in Consumer Research. 2003, Vol. 30 Issue 1, p15-17. 3p.

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Conference

Probing the Dimensions of the Need for Cognition.

Authors : Lord, Kenneth R.¹; Putrevu, Sanjay²

Subjects: *ADVERTISING & psychology; *CONSUMER attitudes; *CONSUMER behavior

Source: Advances in Consumer Research. 2003, Vol. 30 Issue 1, p103-104. 2p.

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Periodical

ADVERTISING'S SHOCK TROOPS.

Authors : Klara, Robert

Subjects: *ADVERTISING & culture; *ADVERTISING & psychology; *ADVERTISING

Source: Adweek. 2/20/2012, Vol. 53 Issue 7, p26-27. 2p. 5 Color Photographs.

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Conference

The Roles of Consumer Ethnocentricity and Attitude Toward a Foreign Culture in Processing Foreign Country-of-Origin Advertisements.

Authors : Byeong-Joon Moon¹

Subjects: *ADVERTISING & psychology; *COUNTRY of origin (Commerce); *CONSUMER research

Source: Advances in Consumer Research. 1996, Vol. 23 Issue 1, p436-439. 4p.

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Conference

A Preliminary Examination of the Effects of Context-Induced Felt Ethnicity on Advertising Effectiveness.

Authors : Wooten, David B.¹; Galvin, Tiffany²

Subjects: *ADVERTISING & minorities; *ADVERTISING & psychology; *CONSUMER psychology

Source: Advances in Consumer Research. 1993, Vol. 20 Issue 1, p253-256. 4p.

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Conference

Source Independence in Multiple Source Advertising Appeals: The Confederate Effect.

Authors : Moore, David J.¹; Reardon, Richard²; Mowen, John C.³

Subjects: *ADVERTISING & psychology; *ADVERTISING; *INFORMATION processing

Source: Advances in Consumer Research. 1989, Vol. 16 Issue 1, p719-722. 4p.

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Academic Journal

The Attitudes of Prejudiced Individuals Toward the Institution of Advertising.

Authors : Grady, Henry W.^1,2,3,4

Subjects: *ADVERTISING & psychology; *ADVERTISING; *CONSUMER behavior

Source: Journal of Advertising. 1973, Vol. 2 Issue 2, p35-37. 3p.

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Academic Journal

Pupil Size, Eye Direction, and Message Appeal: Some Preliminary Findings.

Authors : King, Albert S.¹

Subjects: *COMMUNICATION in marketing; *ADVERTISING & psychology; *CONSUMER behavior

Source: Journal of Marketing. Jul1972, Vol. 36 Issue 3, p55-58. 4p. 1 Chart.

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