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Research Insights: Marketing Strategy.

• Authors : ANDERSON, T. J. (AUTHOR)

Subjects: *MARKETING strategy; *MARKETING research; *CONSUMER behavior

• Source: Marketing News. Fall2023, Vol. 57 Issue 4, p15-16. 2p. 1 Color Photograph, 2 Cartoon or Caricatures.

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Marketers Underuse Ad Experiments. That's a Big Mistake.

• Authors : Runge, Julian¹

Subjects: *MARKETING research; *ADVERTISING

• Source: Harvard Business Review Digital Articles. 10/28/2020, p2-5. 4p.

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La Bonne Communauté, une nouvelle solution pour le recueil d'insights.

• Authors : Jubert, Imen¹

Subjects: *CONSUMER behavior; *MARKETING research; *ADVERTISING

• Source: Stratégies. 9/12/2024, Issue 2230, p17-17. 1p.

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MarketLine Company Profile: HS Ad Inc.

Subjects: *MARKETING research companies; *ADVERTISINGSOUTH KoreaHS Ad Inc.

• Source: HS Ad Inc. MarketLine Company Profile. 11/20/2023, p1-15. 15p.

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MarketLine Company Profile: HS Ad Inc.

Subjects: *MARKETING research companies; *ADVERTISINGSOUTH KoreaHS Ad Inc.

• Source: HS Ad Inc. MarketLine Company Profile. 8/6/2023, p1-15. 15p.

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Editorial: recent trends in advertising and required research in emerging markets—an Asian perspective.

• Authors : Lee, Jong-Ho¹ (AUTHOR); Song, Ji Hee² (AUTHOR)

Subjects: *MARKETING research; *EMERGING markets; *CONSUMER behavior

• Source: International Journal of Advertising. May2019, Vol. 38 Issue 4, p507-510. 4p.

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Shockvertising: Trajectory of a controversial advertising technique.

• Authors : Bui-Nguyen, Thao¹ (AUTHOR) ; Canu, Roland¹ (AUTHOR)

Subjects: *MARKETING research; *CONSUMERS; SOCIAL values

• Source: Recherche et Applications en Marketing (English Edition) (Sage Publications Inc.). Jun2024, Vol. 39 Issue 2, p30-55. 26p.

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Counting the Eyeballs.

• Authors : Kiley, David

Subjects: *TELEVISION advertising; *MARKETING research; *ADVERTISING

• Source: BusinessWeek. 1/16/2006, Issue 3967, p84-85. 2p. 1 Color Photograph.

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Fastline.

Subjects: *ADVERTISING; *MARKETING research; *ADVERTISING agenciesREPUBLIK (Company) ; LIFELINE New Zealand (Company)

• Source: Fastline. 8/8/2013, p1-4. 4p.

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Mobile Ads Are the Future. They're Also Lousy.

• Authors : Grobart, Sam

Subjects: *CELL phone advertising; *MARKETING research; *TECHNOLOGICAL innovations & economics

• Source: Bloomberg Businessweek. 11/5/2012, Issue 4303, p41-42. 2p. 1 Color Photograph, 1 Graph.

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