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MORE OR LESS? HOW GLOBAL-LOCAL IDENTITIES INFLUENCE ASSORTMENT SIZE PREFERENCES.

• Authors : Minchael, Shashi¹ ; Banerjee, Pramit²; Lee, Sarah¹

Subjects: *CONSUMER research; *CONSUMER attitudes; *CONSUMER behavior

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p1067-1071. 5p.

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Leveraging Digital Advertising Platforms for Consumer Research.

• Authors : Braun, Michael (AUTHOR) ; Langhe, Bart de (AUTHOR); Puntoni, Stefano (AUTHOR)

Subjects: *ADVERTISING; *CONSUMER research; *MARKETING

• Source: Journal of Consumer Research. Jun2024, Vol. 51 Issue 1, p119-128. 10p.

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THE ROLE OF THE NIGHT-TIME ECONOMY IN THE PREVENTION OF VIOLENCE AGAINST WOMEN: A TRANSFORMATIVE CONSUMER RESEARCH PERSPECTIVE.

• Authors : Middleton, Karen¹

Subjects: *CONSUMER research; VIOLENCE against women; INSTITUTIONAL theory (Sociology)

• Source: AMA Marketing & Public Policy Academic Conference Proceedings. 2024, Vol. 34, p115-117. 3p.

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Consumers want straight talk.

Subjects: *CONSUMER research; *PURCHASING; *CONSUMER behaviorPENN Schoen & Berland Associates Inc. PENN Schoen & Berland Associates Inc. PENN Schoen & Berland Associates Inc. 096113808

• Source: Marketing Management. Mar/Apr2009, Vol. 18 Issue 2, p4-5. 2p.

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Ads that irritate may erode trust in advertised brands.

• Authors : Bartos, Rena¹

Subjects: *ADVERTISING & psychology; *CONSUMER research; *BRAND imageUNITED States

• Source: Harvard Business Review. Jul/Aug1981, Vol. 59 Issue 4, p138-140. 3p.

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Building relationships with consumers: consumer research as formative objects.

• Authors : Cohen, Andrew C.¹ (AUTHOR)

Subjects: *CONSUMER research; *ADVERTISING agencies; *CONSUMERS

• Source: Culture & Organization. Jan2024, Vol. 30 Issue 1, p1-22. 22p.

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Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern.

• Authors : Fowler, Aubrey¹ (AUTHOR); Das, Arindam² (AUTHOR); Fowler, Jie Gao¹ (AUTHOR)

Subjects: *CONSUMER research; *ADVERTISING; LITERARY criticism

• Source: Journal of Advertising. Jun/Jul2022, Vol. 51 Issue 3, p336-351. 16p. 1 Diagram, 5 Charts.

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Special Session Summary: Advertising Meanings and National Consumer Cultures-European Perspectives.

• Authors : Askegaard, Søren¹

Subjects: *ADVERTISING; *STEREOTYPES in advertising; *CONFERENCES & conventionsEUROPEASSOCIATION for Consumer Research (U.S.)

• Source: Advances in Consumer Research. 1999, Vol. 26 Issue 1, p675-677. 3p.

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Beyond Brand Equity: Managing Mature Brands.

• Authors : Huffman, Cynthia¹

Subjects: *CONFERENCES & conventions; *CONSUMER research; *PRODUCT managementASSOCIATION for Consumer Research (U.S.)

• Source: Advances in Consumer Research. 1997, Vol. 24 Issue 1, p251-252. 2p.

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Narrative Theory and Consumer Research: Theoretical and Methodological Perspectives.

• Authors : Grayson, Kent¹

Subjects: *CONSUMER research; *CONFERENCES & conventions; *ADVERTISINGARIZONAASSOCIATION for Consumer Research (U.S.)

• Source: Advances in Consumer Research. 1997, Vol. 24 Issue 1, p67-70. 4p.

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