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Why (and how) you should go after the gay dollar.

• Authors : Johnson, Bradley

Subjects: LGBTQ+ consumers; LGBTQ+ business enterprises; GAY consumers

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p22-22. 1p. 1 Chart, 1 Graph.

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Data show affluence of gay market.

• Authors : Wilke, Michael

Subjects: LESBIAN consumers; GAY consumers; MARKETING research

• Source: Advertising Age. 2/3/1997, Vol. 68 Issue 5, p58-58. 2/5p.

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Seeing is believing.

• Authors : Curry, Sheree R.

Subjects: GAY consumers; TELEVISION networks; QUEER As Folk (TV program)

• Source: Advertising Age. 6/19/2000, Vol. 71 Issue 26, p62. 1/3p. 1 Color Photograph.

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A vote against discrimination.

Subjects: CIVIL rights; GAY consumers; TARGET marketingUNITED States

• Source: Advertising Age. 4/3/2006, Vol. 77 Issue 14, p28-28. 1/5p.

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Gay consumers MIA from media surveys.

• Authors : Poux, Paul D.

Subjects: GAY consumers; MARKETING

• Source: Advertising Age. 4/20/1998, Vol. 69 Issue 16, p26-26. 1/2p.

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Reliable research data difficult to gather, analyze.

• Authors : Wilke, Michael

Subjects: GAY consumers; MARKETING research

• Source: Advertising Age. 8/4/1997, Vol. 68 Issue 31, p11-11. 1/3p.

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Merchandising arrives at new comfort level.

• Authors : Gunn, Eileen P.

Subjects: PLANETOUT Corp.; BRANDING (Marketing); GAY consumers

• Source: Advertising Age. 6/19/2000, Vol. 71 Issue 26, p60. 2p. 1 Color Photograph, 1 Chart.

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Coors hikes spending on gay ads.

• Authors : Chura, Hillary

Subjects: COORS Brewing Co.; BEER advertising; GAY consumersUNITED States

• Source: Advertising Age. 3/27/2000, Vol. 71 Issue 13, p16-16. 1/2p. 1 Color Photograph.

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Miller reconsiders gay-themed TV spot.

• Authors : Chura, Hillary

Subjects: BEER advertising; TELEVISION advertising; MILLER Brewing Co.UNITED States

• Source: Advertising Age. 7/12/1999, Vol. 70 Issue 29, p3-53. 3p.

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Bacardi plays on brand's sensuality.

• Authors : Petrecca, Laura

Subjects: BACARDI-Martini USA Inc.; SEXUAL psychology; ALCOHOLIC beverage advertising

• Source: Advertising Age. 5/3/1999, Vol. 70 Issue 19, p3-55. 2p. 1 Color Photograph.

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