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Phone: (843) 559-1945

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Periodical

Hispanic Creative Advertising Awards.

Authors : Cardona, Mercedes M.; Wentz, Laurel; Ryan, Mike

Subjects: ADVERTISING awards; HISPANIC American consumers; MARKET segmentationUNITED States

Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS2-S14. 9p. 43 Color Photographs.

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Periodical

GET CONNECTED WITH LATINOS IN NUEVO AMERICA.

Authors : McFarlane, Cynthia; Semple, Laura

Subjects: HISPANIC American consumers; TARGET marketing; MARKET segmentation

Source: Advertising Age. 5/14/2007, Vol. 78 Issue 20, p49-50. 2p. 7 Color Photographs.

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Periodical

IRI aims to augment Hotline.

Authors : Webster, Nancy Coltun

Subjects: INFORMATION Resources Inc.; HISPANIC American consumers; MARKETINGUNITED States

Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS15-S15. 1/8p.

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Periodical

Major ad categories still failing to target Latino consumers.

Authors : Wentz, Laurel

Subjects: HISPANIC American consumers; HISPANIC Americans; MARKET segmentation

Source: Advertising Age. 3/3/2008, Vol. 79 Issue 9, p60-60. 2/5p.

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Periodical

Rival retailers devise ways to compete against giant.

Authors : Cuneo, Alice Z.

Subjects: FICHTLER, Bill; RETAIL stores; DISCOUNT houses (Retail trade)

Source: Advertising Age. 10/6/2003, Vol. 74 Issue 40, p35-35. 1p. 1 Color Photograph, 10 Graphs.

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