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B-TO-B CMOS TACKLE DATA, CONTENT IN 2016.

• Authors : Maddox, Kate

Subjects: *INDUSTRIAL advertising; *MARKETING; *MILLENNIAL consumers

• Source: Advertising Age. 1/11/2016, Vol. 87 Issue 1, p0020-0020. 1p.

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THE BTOB BEST AWARDS 2016.

Subjects: *ADVERTISING agencies; *INDUSTRIAL advertising; *AWARDSDEERE & Co. Construction & Forestry Division ; INTEL Corp. 047897855 INTEL Corp. INTEL Corp. 047897855 047897855 INTEL Corp. 047897855 INTC; ACCENTURE Strategy (Company)

• Source: Advertising Age. 1/25/2016, Vol. 87 Issue 2, p0054-0054. 1p.

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BTOB 100.

• Authors : MADDOX, KATE

Subjects: *ADVERTISING agencies; *MARKETING research; *ADVERTISERSKANTAR Media Deutschland GmbH

• Source: Advertising Age. 8/24/2015, Vol. 86 Issue 16, p0015-0015. 1p.

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B-TO-B MARKETERS PIVOT TO MEET MILLENNIALS, SEIZE TECHNOLOGY.

• Authors : Maddox, Kate

Subjects: *INDUSTRIAL advertising; *ADVERTISING; *CONFERENCES & conventionsUNITED StatesBUSINESS Marketing Association (Organization)

• Source: Advertising Age. 6/1/2015, Vol. 86 Issue 12, p0006-0006. 1p.

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NEED TO KNOW.

Subjects: *SEARCH engines; *ADVERTISING; *BUSINESS revenueYAHOO! Inc. YAHOO! Inc. YAHOO! Inc. YHOO; ROYAL Caribbean Cruises Ltd. 605844232 ROYAL Caribbean Cruises Ltd. ROYAL Caribbean Cruises Ltd. 605844232 605844232 ROYAL Caribbean Cruises Ltd. 605844232 RCL

• Source: Advertising Age. 5/18/2015, Vol. 86 Issue 11, p0003-0003. 1p.

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BtoB 100.

• Authors : Maddox, Kate

Subjects: *INDUSTRIAL advertising; *TRADE advertisingMICROSOFT Corp. 081466849 MICROSOFT Corp. MICROSOFT Corp. 081466849 081466849 MICROSOFT Corp. 081466849 MSFT; GOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG; APPLE Inc. APPLE Inc. APPLE Inc. AAPL

• Source: Advertising Age. 8/11/2014, Vol. 85 Issue 17, p0022-0022. 1p.

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RUNNERS UP.

Subjects: *ADVERTISING agencies; *INDUSTRIAL advertising; *AWARDS

• Source: Advertising Age. 5/19/2014, Vol. 85 Issue 12, pS028-S028. 1p.

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B-TO-B AGENCY OF THE YEAR:.

• Authors : Maddox, Kate

Subjects: *INDUSTRIAL advertising; *ADVERTISING agencies; *AWARDSOGILVY & Mather North America (Company)

• Source: Advertising Age. 5/19/2014, Vol. 85 Issue 12, pS028-S028. 1p.

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AGENCY PROFILES.

• Authors : Fineberg, Seth

Subjects: *ADVERTISING agencies; *ADVERTISING agency & client; *INDUSTRIAL advertisingWUNDERMAN Cato Johnson Ltd. ; DIGITASLBI (Company) ; GEORGE P. Johnson Co.

• Source: Advertising Age. 5/19/2014, Vol. 85 Issue 12, pS029-S029. 1p.

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YOUR B2B MAP.

Subjects: *INDUSTRIAL advertising; *INDUSTRIAL marketing

• Source: Advertising Age. 5/19/2014, Vol. 85 Issue 12, pS003-S003. 1p.

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MARKETERS PROFILES.

Subjects: *ADVERTISERS; *INDUSTRIAL marketing; *INDUSTRIAL advertisingAT&T Inc. ; HEWLETT-Packard Co. 009122532 HEWLETT-Packard Co. HEWLETT-Packard Co. 009122532 009122532 HEWLETT-Packard Co. 009122532 HPQ; FEDEX Corp. FEDEX Corp. FEDEX Corp. FDX

• Source: Advertising Age. 5/19/2014, Vol. 85 Issue 12, pS006-S006. 1p.

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CATERPILLAR, OGILVY CRAFT COOL B2B SPOT.

• Authors : Wheaton, Ken

Subjects: *INTERNET advertising; *INDUSTRIAL advertisingOGILVY & Mather New York (Company)

• Source: Advertising Age. 4/28/2014, Vol. 85 Issue 9, p51-51. 1p.

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HOW SHOPS ARE USING B-TO-C SKILLS TO LAND B-TO-B CLIENTS.

• Authors : Fineberg, Seth

Subjects: *ADVERTISING agencies; *INDUSTRIAL marketing; *INDUSTRIAL advertising

• Source: Advertising Age. 4/28/2014, Vol. 85 Issue 9, p22-22. 1p.

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Philips: We're a b-to-b firm at our core.

• Authors : FINEBERG, SETH

Subjects: *BUSINESS-to-business transactions; *INDUSTRIAL advertisingKONINKLIJKE Philips NV

• Source: Advertising Age. 3/24/2014, Vol. 85 Issue 6, p4-4. 1p.

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B-TO-B RIVALS GRAB FOR MARKETING CLOUD.

• Authors : Fineberg, Seth ; Kantrowitz, Alex

Subjects: *INDUSTRIAL advertising; *CLOUD computing; *CUSTOMER relationship management softwareORACLE Corp. 144709193 ORACLE Corp. ORACLE Corp. 144709193 144709193 ORACLE Corp. 144709193 ORCL; SALESFORCE.COM Inc. 072148831 SALESFORCE.COM Inc. SALESFORCE.COM Inc. 072148831 072148831 SALESFORCE.COM Inc. 072148831 CRM

• Source: Advertising Age. 2/17/2014, Vol. 85 Issue 4, p22-22. 1p.

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THESE CLEVER ADS PROVE 'B' DOESN'T STAND FOR BORING.

• Authors : Diaz, Ann-Christine

Subjects: *INDUSTRIAL advertising; *COMPUTER industry advertising; *ADVERTISING in motion picturesINTERNATIONAL Business Machines Corp. 001368083 INTERNATIONAL Business Machines Corp. INTERNATIONAL Business Machines Corp. 001368083 001368083 INTERNATIONAL Business Machines Corp. 001368083 IBMBOY & His Atom, A (Film)

• Source: Advertising Age. 1/6/2014, Vol. 85 Issue 1, p12-12. 1p.

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DIGITAL SPENDING.

Subjects: *MARKETING; *INDUSTRIAL advertising; *FINANCE

• Source: Advertising Age. 1/6/2014, Vol. 85 Issue 1, p14-14. 1p.

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P&G plunges into plastics with new-age material that could revolutionize its packaging.

• Authors : Neff, Jack

Subjects: *PLASTICS in packaging; *CHIEF executive officers; *INDUSTRIAL advertisingPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PGMCDONALD, Bob

• Source: Advertising Age. 10/21/2013, Vol. 84 Issue 37, p6-6. 1p.

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Account Intelligence.

• Authors : Kerwin, Ann Marie

Subjects: *ADVERTISING campaigns; *ADVERTISING; *INDUSTRIAL publicity

• Source: Advertising Age. 3/21/2005, Vol. 76 Issue 12, p14-14. 1/6p.

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Ad offensive for b-to-b titles paying off.

• Authors : Callahan, Sean

Subjects: *MASS media; *INDUSTRIAL advertising; *MARKETING

• Source: Advertising Age. 11/22/2004, Vol. 75 Issue 47, p9-9. 1/2p.

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Tacoda ties ads to surfing behavior.

• Authors : Oser, Kris

Subjects: *INTERNET advertising; *MARKETING; *TARGET marketing

• Source: Advertising Age. 11/15/2004, Vol. 75 Issue 46, p44-44. 3/4p. 2 Color Photographs.

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CEBA AWARD WINNERS.

Subjects: *ADVERTISING agencies; *INDUSTRIAL advertising; MARKETING awardsOGILVY & Mather Worldwide Inc. ; FACTORY Mutual Insurance Co. FACTORY Mutual Insurance Co. FACTORY Mutual Insurance Co. 051511178 ; HMH (Company)

• Source: Advertising Age. 9/27/2004, Vol. 75 Issue 39, p84-84. 1p. 8 Color Photographs.

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From Wilhite to Walton, it all began with questions.

• Authors : Bloom, Jonah

Subjects: *MARKETING strategy; *INDUSTRIAL advertising; *CUSTOMER satisfactionBMW of North America LLC

• Source: Advertising Age. 9/27/2004, Vol. 75 Issue 39, p34-34. 2/5p. 1 Color Photograph.

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Rush delivery for Pitney Bowes effort.

• Authors : DiPasquale, Cara B.

Subjects: *INDUSTRIAL advertising; *INTEGRATED marketing; *ANTHRAXPITNEY Bowes Inc. PITNEY Bowes Inc. PITNEY Bowes Inc. PBI

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, p12-12. 4/9p. 1 Color Photograph.

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Whole new struggle to meet reader needs.

• Authors : Lippe, Dan

Subjects: *CHIEF executive officers; *INDUSTRIAL advertising; *MARKETINGHUGHES, Gordon

• Source: Advertising Age. 5/7/2001, Vol. 72 Issue 19, p38-38. 1p. 1 Color Photograph.

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