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Periodical

New Ways to Drive Home the Message.

Subjects: *TELEVISION advertising; *MARKETING strategy; *BROADCAST advertisingUNITED States

  • Source: Newsweek. 5/30/2005, Vol. 145 Issue 22, p56-58. 2p. 4 Color Photographs, 1 Black and White Photograph.

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Periodical

'Speak English. Live Latin.'

Subjects: *MARKETING strategy; *HISPANIC American consumers; *CONSUMER behaviorUNITED States

  • Source: Newsweek. 5/30/2005, Vol. 145 Issue 22, p30-30. 2/3p. 1 Color Photograph.

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Periodical

The 100-Calorie Snack Attack.

Subjects: SNACK foods; BUSINESS to consumer transactions; MARKETING strategy

  • Source: Newsweek. 8/14/2006, Vol. 148 Issue 7, p34-34. 1/3p. 1 Color Photograph.

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