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Language : korean

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Academic Journal

Interactive Digital Signage에 광고의 마케팅이 소비 경향에 대한 연구.

Authors : 양파¹

Subjects: *OUTDOOR advertising; *ADVERTISING; *DIGITAL signage

Source: Journal of Digital Convergence. 2020, Vol. 18 Issue 4, p411-417. 7p.

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Academic Journal

[The persuasive effects according to types of exercise promotion advertisements for obesity prevention in elementary school students].

Authors : An GJ; Department of Nursing, Catholic University of Daegu, Daegu, Korea. ; Choe MA

Subjects: Advertising* ; Health Promotion* ; Persuasive Communication*

Source: Taehan Kanho Hakhoe chi [Taehan Kanho Hakhoe Chi] 2005 Aug; Vol. 35 (5), pp. 817-28.Publisher: Han'guk Kanho Kwahakhoe Country of Publication: Korea (South) NLM ID: 101191388 Publication Model: Print Cited Medium: Print ISSN:

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Academic Journal

페이스북에 대한 태도가 광고회피에 미치는 영향: 광고 침입성과 광고태도의 이중직렬매개효과를 중심으로.

Authors : 염동섭

Subjects: ADVERTISING avoidance; ADVERTISING; ATTITUDE (Psychology)META Platforms Inc.

Source: Journal of Digital Convergence; 2020, Vol. 18 Issue 12, p251-258, 8p

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Academic Journal

디지털 맞춤형 광고와 개인정보 보호에 대한 대학생들의 인식 및 행동연구.

Authors : 엄남현

Subjects: COLLEGE student attitudes; MEDIA literacy education; STUDENT attitudes

Source: Journal of Digital Convergence; 2022, Vol. 20 Issue 4, p73-82, 10p

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Academic Journal

제품검색광고 내 제품 이미지 위치와 판매 단위 유형이 광고효과에 미치는 영향에 대한 연구.

Authors : 이성미

Subjects: ADVERTISING effectiveness; PRODUCT image; PRODUCT advertising

Source: Journal of Digital Convergence; 2021, Vol. 19 Issue 12, p397-404, 8p

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Academic Journal

SNS 에 게시된 관광지 사진유형에 따른 세대별 광고효과에 관한 연구.

Authors : 임재문

Subjects: ADVERTISING effectiveness; TOURIST attractions; SOCIAL networks

Source: Journal of Digital Convergence; 2021, Vol. 19 Issue 7, p71-77, 7p

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Academic Journal

사운드를 심벌화한 광고 영상의 감각요소 연구.

Authors : 김형준; 정진헌

Subjects: BRAND image; CORPORATE image; ADVERTISINGKIA Motors Corp.

Source: Journal of Digital Convergence; 2020, Vol. 18 Issue 7, p369-374, 6p

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Academic Journal

언어분석을 이용한 광고효과 탐색연구 :KLIWC를 중심으로.

Authors : 유연재

Subjects: ADVERTISING effectiveness; PHYSICAL training & conditioning; COLLEGE students

Source: Journal of Digital Convergence; Sep2019, Vol. 17 Issue 9, p407-420, 14p

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Academic Journal

심층인터뷰를 통한 밀레니얼 세대들의 SNS 허위 및 과장·과대 광고에 대한 태도연구.

Authors : 엄남현

Subjects: FALSE advertising; BRANDING (Marketing); CONSUMER attitudes

Source: Journal of Digital Convergence; 2020, Vol. 18 Issue 10, p459-467, 9p

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Academic Journal

웹드라마 PPL 효과에 관한 연구 -웹드라마와 브랜드의 지각된 적합성과 배우 인지도와의 상호작용 효과를 중심으로

Authors : 배경윤; 한은경

Subjects: AWARENESS advertising; ATTITUDE (Psychology); DRAMA

Source: Journal of Digital Convergence; 2020, Vol. 18 Issue 6, p411-418, 8p

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