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For the good of mankind.

• Authors : Vincent, Luke ; Dinghile, Liana

Subjects: *SUSTAINABLE development; *SOCIAL responsibility of business; *CONSUMER preferencesUNITED Kingdom

• Source: Brand Strategy. Oct2007, Issue 216, p40-41. 2p.

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From the green into the black.

• Authors : Mortimer, Ruth

Subjects: *PRODUCT management; *CONSUMER preferencesUNITED KingdomGREEN & Black's Chocolate Ltd.

• Source: Brand Strategy. Nov2002, Issue 165, p26. 2p.

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Innovate on substance.

• Authors : Hayward, Martin

Subjects: *PRODUCT management; *COMMERCIAL products; *CONSUMER preferences

• Source: Brand Strategy. Dec2004/Jan2005, Issue 188, p34-35. 2p.

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It's all in the technique.

• Authors : Birn, Robin

Subjects: *MARKETING research; *INDUSTRIAL research; *MARKETINGUNITED Kingdom

• Source: Brand Strategy. Jun2004, Issue 183, p56-57. 2p.

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Hotels must up their game for online users.

• Authors : Goodvach, Adam

Subjects: *INTERNET marketing; *INTERNET searching; *ELECTRONIC commerceUNITED KingdomHOLIDAY Inns Inc.

• Source: New Media Age. 8/5/2008, p10-10. 1/3p.

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IN BRIEF.

Subjects: *INTERACTIVE marketing; *CORPORATE sponsorshipMONEYSUPERMARKET.COM Ltd. ; SUZUKI Motor Corp.BURNS, Kate

• Source: New Media Age. 7/10/2008, p04-09. 4p.

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MARKET RESEARCH TECHNIQUES.

Subjects: *MARKETING research; *INDUSTRIAL research; *RESEARCH

• Source: Brand Strategy. Jun2004, Issue 183, p57-57. 1/2p.

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Do they have no shame?

• Authors : Montgomery, Angus

Subjects: *MARKETING strategy; *ADVERTISING effectiveness; *MARKET entry

• Source: Design Week. 1/29/2009, Vol. 24 Issue 4, p11-11. 1p. 1 Color Photograph.

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Harrods uses QR codes for designer campaign.

• Authors : Cooper, Will

Subjects: *DEPARTMENT stores; *CUSTOMER relations; *MARKETINGLONDON (England); ENGLANDHARRODS Ltd....

• Source: New Media Age. 8/5/2008, p10-10. 1/3p.

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Lifeboat charity applies site templates for brand uniformity.

Subjects: *PRODUCT management; *INTERNET advertisingCOWES (England); ENGLANDWALKER Digital Corp. WALKER Digital Corp. WALKER Digital Corp. 801333589 ; ROYAL National Life-Boat Institution for the Preservation of Life From Shipwreck (Great Britain) ROYAL National Life-Boat Institution for the Preservation of Life From Shipwreck (Great Britain) ROYAL National Life-Boat Institution for the Preservation of Life From Shipwreck (Great Britain) 783492002...

• Source: New Media Age. 8/5/2008, p10-10. 1/7p.

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