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Academic Journal

From ugly to attractive: Leveraging anthropomorphism to increase demand for irregular‐appearing produce.

Subjects: *CONSUMER preferences; *CONSUMER attitudes; *MARKETING

  • Source: Psychology & Marketing. Sep2024, Vol. 41 Issue 9, p2033-2056. 24p.

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Academic Journal

Consumer attitudes and loyalty towards private brands.

Subjects: *BRAND name products; *CONSUMER attitudes; *CONSUMER behavior

  • Source: International Journal of Consumer Studies. May2010, Vol. 34 Issue 3, p339-348. 10p. 5 Charts.

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