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Academic Journal

The effect of color lightness on nonheteronormative‐themed advertising evaluation.

Subjects: INTENTION; CONSUMER attitudes; ADVERTISING campaigns

  • Source: Social Science Quarterly (Wiley-Blackwell). Jul2023, Vol. 104 Issue 4, p816-828. 13p. 1 Diagram.

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Academic Journal

Factors governing consumers buying behavior concerning nutraceutical product.

Subjects: Consumer behavior; Consumer attitudes; ConsumersMumbai (India); India

  • Source: Food Science & Nutrition. Sep2023, Vol. 11 Issue 9, p4988-5003. 16p.

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Academic Journal

The metaverse experience: A scale development study.

Subjects: *CONSUMER attitudes; *DATA analysis; *CONSUMERS

  • Source: Journal of Consumer Behaviour. Aug2024, p1. 21p. 2 Illustrations.

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Academic Journal

Through rose‐tinted glasses: How inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations.

Subjects: *CONSUMER attitudes; *CONSUMER behavior; *CONSUMERS

  • Source: Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Jan2024, Vol. 34 Issue 1, p92-100. 9p.

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Academic Journal

Discussing proximal pasts and far futures.

Subjects: *INTERPERSONAL communication; *CONSUMER attitudes; *CONSUMERS

  • Source: Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Jan2024, Vol. 34 Issue 1, p6-17. 12p.

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Academic Journal

Consumers' behavioral intention toward online shopping in the post‐COVID‐19 period.

Subjects: *ONLINE shopping; *CONSUMER attitudes; *CONSUMER behaviorINDIA

  • Source: International Journal of Consumer Studies. Jan2024, Vol. 48 Issue 1, p1-21. 21p.

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Academic Journal

Consumer attitudes and loyalty towards private brands.

Subjects: *BRAND name products; *CONSUMER attitudes; *CONSUMER behavior

  • Source: International Journal of Consumer Studies. May2010, Vol. 34 Issue 3, p339-348. 10p. 5 Charts.

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