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Stellantis appoints new Jeep N.A. chief.

• Authors : Bunkley, Nick (AUTHOR)

Subjects: *CORPORATE vice-presidents; *PRODUCT management; *MARKETING strategy

• Source: Automotive News. 9/9/2024, Vol. 100 Issue 7159, p3-3. 1p.

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Enhancing Creative Confidence in Marketing Pedagogy with Design Thinking.

• Authors : Grant, Annetta¹ (AUTHOR)

Subjects: *CONSUMER behavior; *NEW product development; *DESIGN thinking

• Source: Marketing Education Review. Aug2024, p1-15. 15p. 2 Illustrations.

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Determination of Taste Profile in Third Wave Coffee Brewing Methods Using Sensory Analysis.

• Authors : ERCİK, Cevat; KESKİN, Seda Nur

Subjects: COFFEE brewing; COFFEE industry; SIPHONS

• Source: Journal of Social Sciences Eskisehir Osmangazi University / Eskisehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi; tem2024, Vol. 25 Issue 2, p421-439, 19p

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IDENTIFYING THE IMPACT OF ABSORPTIVE CAPACITY, NEW PRODUCT DEVELOPMENT, AND MARKETING CAPABILITIES ON DIGITAL MARKETING ADOPTION AND NEW PRODUCT PERFORMANCE IN INDONESIAN SMEs.

• Authors : Yulianto, Edy; Supriono; Bafadal, Aniesa Samira

Subjects: NEW product development; INTERNET marketing; STRUCTURAL equation modeling

• Source: Eastern-European Journal of Enterprise Technologies; 2024, Vol. 130 Issue 13, p95-109, 15p

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A Mini-Theory of Hidden Marketing Strategy as Competitive Advantage.

• Authors : WIJAYANTI, Sari; IHALAUW, John J. O. I.; ABDI, Antonius S.

Subjects: MARKETING strategy; OFF-label use (Drugs); COMPETITIVE advantage in businessINDONESIA

• Source: Quality - Access to Success; May2024, Vol. 25 Issue 200, p59-68, 10p

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Re-engineering local economic development through SMMEs post-COVID-19 in rural municipalities.

• Authors : Shava, Elvin

Subjects: ECONOMIC development; SMALL business; BUSINESS planning

• Source: International Journal of Research in Business & Social Science; Apr2024, Vol. 13 Issue 3, p401-409, 9p

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A PARSIMONIOUS EXTENSION OF THE BASS DIFFUSION MODEL FOR CONSUMER DURABLES TO INCORPORATE POPULATION AND INCOME GROWTH.

• Authors : Mason, Charlotte H.; Srinivasan, V.

Subjects: DURABLE consumer goods; NEW product development; MARKETING strategy

• Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p775-786, 12p

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The Best Way to Name a New Product.

Subjects: BRAND extension; BRANDING (Marketing); MARKETING strategy

• Source: Harvard Business Review; Jan/Feb2023, Vol. 101 Issue 1, p17-21, 4p, 2 Color Photographs, 1 Diagram

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Bolsas térmicas para comida que nadie compra.

• Authors : Llantada, Alejandro¹; Flores, Arturo

Subjects: *NEW product development; *BRANDING (Marketing); *BRAND extension

• Source: Entrepreneur Mexico. Mar2018, Vol. 26 Issue 3, p104-104. 1p.

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Applied Science & Technology Full Text (H.W. Wilson)

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