ACA's Raise the Bar Initiative.

SMITH, Matthew; CAMPS; CAMPING; OUTDOOR recreation; CAMPS for children

An interview with Matthew Smith, the camp communications and strategy director of the Raise the Bar initiative of the American Camp Association at Langacre in Pennsylvania is presented. When asked about the Raise the Bar initiative, he refers to spreading awareness regarding the value of camp. He mentions about the nontraditional summer camp being offered by his organization.