GOOGLE REVS UP MOBILE WEB, BUT WHAT ABOUT MARKETERS?

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  • Author(s): SLEFO, GEORGE
  • Source:
    Advertising Age. 2/22/2016, Vol. 87 Issue 4, p0016-0016. 1p.
  • Additional Information
    • Subject Terms:
      GOOGLE Inc.; WEBSITES; MARKETING; DINATALI, Craig; COMPUTER network resources
    • Abstract:
      The article reports on Google Inc.'s launch of its Accelerated Mobile Pages (AMP) mobile web initiative. Topics covered include the advantages of AMP pages in terms of 85 percent faster loading compared to standard mobile web pages, the challenges for marketers in adjusting to the mobile web and comments from Google director of news and magazine partnerships Craig DiNatali.