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Azeite, Manteiga ou Margarina? As Gorduras Alimentares em Rosa Maria no Portugal de meados do século XX. (Portuguese)
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- Author(s): Mendes Drumond Braga, Isabel M.r.; De Oliveira, Ricardo Pessa
- Source:
L'Idomeneo; 2016, Issue 20, p177-195, 19p- Subject Terms:
- Source:
- Additional Information
- Abstract: This text aims to understand the relevance of the different fats in Portuguese recipes of the 20th century, specifically, in eight books written by Rosa Maria, published in 1956, by Civilização Publisher. On the other hand, through the study of publicity in five women's magazines, also published in the same year, the article also analyzes the importance of olive oil and other fats of animal origin. Which fats and brands were announced? What are the characteristics of those advertisements? What strategies have been adopted by advertisers? Some of the issues to which we seek to address, in an investigation that analyzes the olive oil, one of the relevant products of the so-called Mediterranean diet, compared to other animal fats, in the Portuguese diet in the middle of 20th century. [ABSTRACT FROM AUTHOR]
- Abstract: Questo testo vuole analizzare la rilevanza dei diversi grassi alimentari nei ricettari portoghesi del Novecento, in concreto, relativamente a otto libri di Rosa Maria, pubblicati nell'anno 1956 dalla Casa Editrice Civilização. Lo studio inoltre, attraverso lo studio della pubblicità presente in cinque riviste femminili pubblicate in quello stesso anno, intende analizzare il peso degli annunci riguardanti l'olio e altri grassi di origine animale. Che grassi e marche erano pubblicizzate? Quali le caratteristiche delle pubblicità? Che strategie vennero adottare dalle imprese? Sono queste alcune delle questioni a cui si cerca di dare risposta nella ricerca che vuole esaminare la posizione dell'olio, prodotto rilevante nella cosiddetta dieta mediterranea, a fronte di altri grassi animali presenti nell'alimentazione portoghese della metà del XX secolo. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of L'Idomeneo is the property of Salento University Publishing, Dipartimento di Beni Culturali and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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