MILLENNIALS DON'T CARE ABOUT YOUR BRANDS.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Abstract:
      The article offers branding tips for millennial consumers. Topics discussed include the importance for retailers to tailor the shopping experience to the individual needs of millennials, comments from RedPeak senior strategist Madeleine Kronovet on some purchase decisions stemming from a personal connection with the brand or a brand activation, and including digital advertising in traditional media channels.