לימודי ניהול באמצעות התנסות חווייתית. (Hebrew)

Experimental learning in management education. (English)

Management studies around the world have been criticized for lagging behind the actual needs of organizations and ignoring experiential dimensions. We address this issue by applying experiential learning theory using an accountancy-oriented board game designed to help participants learn about cost management. The game was played in a pricing course with an enrollment of 104 accountancy students. We examined the impact of game entertainment and comprehensibility on course material comprehension and final course grades. Results show that game participants had significantly higher grades than students that did not participate in the game, and that game entertainment and comprehensibility predict comprehension of course material. This study addresses the gap between traditional management education and practice. It provides empirical evidence of the value of hands-on gameplay experience for assimilation of course concepts and strategies. The results confirm the importance of exposing students to challenges that arise in the business world, through an entertaining game simulation. In addition, we lay the ground for future studies on the novel usage of games as a tool to assess management skills. [ABSTRACT FROM AUTHOR]

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