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The Effect of Gender on Investors' Judgments and Decision-Making.
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- Author(s): Luo, Yi1 (AUTHOR); Salterio, Steven E.2 (AUTHOR)
- Source:
Journal of Business Ethics. Aug2022, Vol. 179 Issue 1, p237-258. 22p. 6 Charts, 2 Graphs.- Subject Terms:
- Source:
- Additional Information
- Abstract: We examine whether an unsophisticated investor's own gender interacts with gender of a sell-side equity analyst to affect the investor's judgment. Prior research shows two potential sources of gender-based discrimination that affect female investors. First, female investors' advisors offer less risky hence lower return portfolios to female investors than to male investors with similar risk preferences as female investors are perceived as more risk adverse. Second, female equity analysts are subject to greater barriers to enter and advance in investment firms that act as if they believe clients prefer male investment advisors in a male stereotypical occupation. Using two experiments, we use the judge-advisor framework to predict and find that investor's gender and analyst's gender jointly influence investor's judgment. Specifically, female-female analyst-investor pair generates the strongest reaction to analyst's advice compared to any other analyst-investor pair, everything else equal. Further, we find that efforts to highlight equal gender performance activates gender stereotypes that reduce female investors' receptivity to female analysts' advice. By linking the two previously different sources of discrimination we show that they reinforce each other and find that attempts to "level the playing field" by emphasizing gender performance parity may have unexpected results. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Journal of Business Ethics is the property of Springer Nature and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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