Changing the Stereotype Of the Pushy Salesperson: Three steps to meaningful conversations that will generate more work year-round.

The article focuses on the importance of service agreements in the HVAC industry, emphasizing three main components - VIP status (summer or winter), 15 present to 20 present off parts and labor, and 10 present off any new unit replacement - to build customer trust and satisfaction, debunking negative stereotypes associated with salespeople and encouraging meaningful conversations with homeowners to understand and address their specific HVAC needs.