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McClellanville Library
9 a.m. – 1 p.m.
Phone: (843) 887-3699
Folly Beach Library
9 a.m. - 2 p.m.
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Miss Jane's Building (Edisto Library Temporary Location)
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Main Library
Closed (2024 Early Election)
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West Ashley Library
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John L. Dart Library
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St. Paul's/Hollywood Library
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Mt. Pleasant Library
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Dorchester Road Library
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Edgar Allan Poe/Sullivan's Island Library
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John's Island Library
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Wando Mount Pleasant Library
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Otranto Road Library
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Sustainable development in brand loyalty: Exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion.
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- Author(s): Yuan, Jingbo1 (AUTHOR); Shahzad, Muhammad Faisal1 (AUTHOR) ; Waheed, Abdul2 (AUTHOR); Wang, Wenyue1 (AUTHOR)
- Source:
Corporate Social Responsibility & Environmental Management. Mar2024, Vol. 31 Issue 2, p1042-1051. 10p.- Subject Terms:
- Source:
- Additional Information
- Abstract: Corporate social responsibility (CSR) significantly bolsters brand loyalty by demonstrating a company's commitment to societal and environmental well‐being. This article investigates the link between brand loyalty based on consumer perception and CSR. The study looks at the effects of unfavorable perceptions of CSR initiatives and how emotional contagion affects brand loyalty. The results emphasize the importance of CSR and how it influences consumer attitudes toward brands. To this end, this study particularly targeted young consumers for adopting a sample of this study. The findings reveal that brand disloyalty can be caused by negative attitudes toward a company's CSR initiatives, and brand perception can amplify this effect. The study emphasizes how crucial it for businesses is to demonstrate dedication to sustainability and environmental stewardship to sustainable environmentally conscious clients. However, the geographical sampling size and sampling methods are the research's limitations, which should be considered by the researchers in the future for additional validation and contribution. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Corporate Social Responsibility & Environmental Management is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Abstract:
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