Pre-Potter children's sales lag behind book market average.

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  • Author(s): Elliott, Giles
  • Source:
    Bookseller. 8/19/2005 Supplement, p16-18. 2p. 1 Color Photograph, 5 Charts.
  • Additional Information
    • Subject Terms:
      Children's books; Rowling, J. K., 1965-; Book industry; Publishing; Children's literature; Nielsen Book Services Ltd.
    • Abstract:
      This article reports that a Harry Potter year will always herald an increase in sales of children's books, but even before the publication of the sixth book in J.K. Rowling's series last month, the signs were that 2005 would see growth almost across the board. Revenue from the sector in the first 24 weeks of the year through Nielsen BookScan's Total Consumer Market totaled £77.9m, an increase of 4.8 percent on the corresponding period in 2004; volume sales were up by an even larger margin, rising 7 percent to a total of 17.9 million books sold.