Aly & AJ, Everywhere.

HUMAN brands (Marketing); ALY & A. J. (Performer); INSOMNIATIC (Music); BRAND name products; BRAND identification; WAL-Mart Stores Inc.; MTV Networks

The article discusses the marketing strategy and brand partnerships involved with the release of a an album by the teenage singing duo Aly & A.J. The article reports that the Aly & A.J. album "Insomniatic" will be released on July 10, 2007, and following the release the girl singing duo will be involved in several branding campaigns. Some of the brands that Aly & A.J. are connected with include Honey-Comb cereal, MTV, Wal-Mart and Samsung.