Item request has been placed!
×
Item request cannot be made.
×
Processing Request
FUTURE MAY BE BRIGHTER, BUT IT'S APOCALYPSE NOW.
Item request has been placed!
×
Item request cannot be made.
×
Processing Request
- Additional Information
- Abstract:
The author offers opinions on mass media finance. Dire economic indicators for various forms of mass media, including the Internet industry, are cited as evidence that the entire advertising-based business model for mass media has failed. The author states that the fragmented and interactive media universe means that advertising can no longer rely on any medium to deliver the mass audience which makes it cost-efficient and effective.
No Comments.