TIPS for testing paper.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Abstract:
      The article offers suggestions for catalogers on testing what paper works best for their catalogs. One is to work closely with the printer and paper supplier to discuss about the parameters of printing the catalog. Another is to make sure to test different segments of the file including prospects. The use of slightly dingier paper for mailings when colors are darker is also advisable. INSET: THE GREEN EFFECT.