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  • Source:
    Marketing Magazine. Summer2010, Vol. 115 Issue 7, p20-23. 4p. 21 Color Photographs.
  • Subject Terms:
    MARKETING awards; AWARDS
  • Additional Information
    • Subject Terms:
      CANADA
    • Subject Terms:
      PFIZER Canada Inc. ; BC Dairy Foundation (Company) ; PROCTER & Gamble Co. 001316827 PG
    • Abstract:
      The article announces the recipients of the 2010 Excellence in Brand Creativity Award for the Television single product category in Canada including "Reading" advertisement by Taxi Canada for Pfizer Canada Inc.'s Viagra, "Rock, Paper, Scissors" advertisement by DDB Canada for BC Dairy Foundation's Milk, and "Miners" advertisement by Leo Burnet for Procter & Gamble Co.'s Cheer.