Gift Books - Tradition Meets Invention.

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    • Subject Terms:
      BOSTLEMAN, Patricia; WIEDEMANN, Julius; ABRAMS, Robert
    • Abstract:
      The article examines the developments in the publishing, marketing, and selling of illustrated gift books. Patricia Bostleman of Barnes & Noble said that they have a cross-section in the store which enables them to merchandise gift books throughout a store. Julius Wiedemann, director of digital publications of Taschen, is confident that the emergence of iPad will not replace coffee table books. Publisher Robert Abrams of Abbeville Press relates that they publish books that will be around for decades.