CAPTAINING THE PLANET.

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  • Additional Information
    • Subject Terms:
      AVEDA Corp.; JOHN Paul Mitchell Systems Inc.
    • Subject Terms:
      BENNET, Chuck
    • Abstract:
      The article focuses on the charitable alliances of some of the leading companies who care more about environmental issues rather than revenue. Chuck Bennet of AVEDA Corp. says that the company seeks to form alliances with communities, primarily based on business with charitable component focused on building community capacity. It adds that Paul Mitchell is another company that recognizes a sharp increase in sales when it tied to charitable programs.