Pair of cable nets forgo upfront flash.

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  • Author(s): Poggi, Jeanine
  • Source:
    Advertising Age. 1/28/2013, Vol. 84 Issue 4, p8-8. 1p.
  • Additional Information
    • Subject Terms:
      TELEVISION advertising buying; CABLE television; ECONOMICS
    • Abstract:
      The article reports on the cable upfront market in 2013 as cable television stations Cartoon Network and Oxygen reinvent their marketing strategy in order to attract advertisers through events like parties celebrating the launch of Oxygen's reality television show "The Face" and a road show.