Setting out a plan for using big data.

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  • Additional Information
    • Subject Terms:
      JOHNSON, Branwell; ANANTH, Andrew; BLUNDEN, Nick; BRISTOW, Rachel; BOWEN, Tanya; KAFFEL, Simon
    • Abstract:
      An interview is presented with marketing directors and data analysts on topics including the definition of big data, data mining, and data security within organisations. Commenters include Branwell Johnson of the "Marketing Week" periodical, Andrew Ananth of the Carter Jonas consultancy, Nick Blunden of the periodical "The Economist," Rachel Bristow of the consumer goods company Unilever, Tanya Bowen of the Internet company BT Expedite, and Simon Kaffel of the city of Zurich, Switzerland.