COLA WARS ON THE MEAN STREETS.

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  • Additional Information
    • Subject Terms:
      PEPSICO Inc. 001287762 PEP; COCA-Cola Co. 003296175 KO
    • Abstract:
      Details the marketing rivalry between Coco-Cola Co. and PepsiCo Inc. as they focus on big urban markets, such as New York City. Distribution and sales figures; Promotional efforts; Profit margins; Sponsorship agreements; PepsiCo Inc.'s purchase of Tropicana to compete with Coca-Cola Co.'s brand, Minute Maid. INSET: NEW YORK, NEW YORK.