STOLI WITH A TWIST.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read More Add to Saved list
  • Additional Information
    • Abstract:
      Reports on the planned marketing strategies of Michael Roux to increase the sales and image of Stolichnaya vodka. Changes in the packaging of Stolichnaya to highlight Russian authenticity; Previous marketing work of Roux on competitor, Absolut vodka; Investment of $5 million on advertising campaigns; Use of art-inspired ads and tie-ins to high profile causes; Sales of Stolichnaya vodka.