Apple's `Mission': Web game.

APPLE Computer Inc.; COMPUTER industry; PARAMOUNT Pictures Corp.; MOTION picture industry; MISSION: Impossible (Film); MARKETING; BBDO Worldwide Inc.

That article reports that Apple Computer will help Paramount Pictures Corp. promote the film "Mission: Impossible" with a $15 million marketing plan promoting a World Wide Web site and an Internet adventure. Apple has BBDO Worldwide creating a Mission-theme TV spot that borrows Paramount's tagline for the movie. The web site, which promotes Apple's Internet connection kit, will ask users to undertake a series of dangerous missions.