Demand for MBA and Business Master's Programs: Insights on Candidate Decision Making. Summary Report. mba.com Prospective Students Survey 2021. Market Intelligence

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      Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail: [email protected]; Web site: http://www.gmac.com
    • Peer Reviewed:
      N
    • Source:
      35
    • Subject Terms:
      Masters Programs; Graduate Study; Business Administration Education; Administrator Education; Educational Demand; College Students; Student Recruitment; College Choice; College Applicants; Decision Making; Foreign Countries
    • Subject Terms:
      Australia; Brazil; Canada; China; France; Germany; India; Italy; Netherlands; Nigeria; Singapore; South Africa; Spain; Switzerland; United Kingdom; United States
    • Abstract:
      Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate business school program. The findings detailed in this report are based on responses from a total of 8,430 individuals surveyed between January and December 2020. Survey respondents represent demand for various MBA and business master's "program categories," including full-time MBA, professional MBA, executive MBA, and business master's programs. Each program category contains specific "program types." For example, full-time MBA programs include full-time one-year and full-time two-year MBA programs. Professional MBA programs include part-time, flexible, and online MBA programs. Business master's programs include Master in Management, Master of Finance, Master of Data Analytics, and Master of Accounting, among others. [The following individuals made significant contributions to the publication of this report: Alexandria Williams, Devina Caruthers, and Tacoma Williams. For the 2020 Summary Report, see ED626970.]
    • Abstract:
      ERIC
    • Publication Date:
      2023
    • Accession Number:
      ED627008