Dude Wipes cleans up with Browns partnership.

Dude Wipes, a company that makes wipes marketed to men, partnered with the Cleveland Browns to boost national awareness and generate buzz. The collaboration centered around the Browns' White Out series, where the team wore all-white helmets and uniforms for three games. Dude Wipes sponsored pregame and halftime shows, as well as other promotions like donating to charity and covering a portion of fans' bar tabs. The partnership was successful in increasing sales and fan engagement, although some promotions, like a jersey swap, faced criticism on social media. Both Dude Wipes and the Browns are excited about the possibilities of the partnership, although the company acknowledges that some ideas may not align with the team's boundaries. [Extracted from the article]