SUPERCHARGED. (cover story)

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  • Additional Information
    • Subject Terms:
      WARNER Media LLC TWX
    • Subject Terms:
      SUPERMAN films
    • Abstract:
      The article examines whether the motion picture Superman Returns, to be launched in June 2006, can lift media company Time Warner's business. With the return of Superman, there'll be a lot at stake for its parent company, the toy industry at large and even for those merger-and-acquisition advocates who have argued for the creation of media conglomerates. Advertising Age analysis suggests that Superman properties have already earned more than $1.7 billion. Superman Returns launches into perhaps one of the most competitive years in film history, with big-budget, effects-laden, star-studded event movies stacked one on top of the other from May through July.